'Yellow String Memory'

yellow string memory by Fee.jpg

Client

Artist

Release date

Creative Director:

7/12/2021

It is not known where the string leads, and Fée's choice to conceal the ending location of the strand of yellow string that keeps the lounger’s boat tethered to the shore is brilliant, mysterious, and symbolic. Why don’t we see where it goes? What’s on the other side? Is the string “keeping” the lounger’s boat and the lounger from drifting into unsafe waters? To me, it suggests that memories can have lasting (and often hidden) impact on our actions, momentum, and range in life. - Mark Schirmacher (Low Key Trampoline)

Low Key Trampoline's rustic, nostalgic sound in this project easily finds a home with Chinese / German designer Fée, as they both embody a lush fantasy universe in their work - full of sunshine and tales of a distant past. Engulfed in Oranges, Reds, and Yellows.

Process

When coming up with art / theme directions, Low Key Trampoline had several titles in mind. Choosing a title is one of the most crucial aspects of building a project to us at Behind Walls, since it allows us to dive into the thematic world of the artist, to explore the contextual emotions, thoughts, colors, memories; and then using these points to drive the artistic vision forward. Some of the names that Mark provided were:

  • This memory has yellow strings

  • Sad, but a happy Gold

  • Dusty Slippers

  • 35mm Daydreams

  • I have my own memories

  • These yellow strands

The designer, Fée, then provided six exceptional reference sketches (above), all which revolved around the "Yellow String' that lingered in some of the titles, as this was what resonated most with her. After review of the drafts, Low Key Trampoline and our team connected with the 'girl in the boat' image the most. Here's what Mark had to say about the image in particular:

Another brilliant aspect to this 'girl in boat' image, is there is a foreground of weeds & grasses, partially obscuring the viewer’s grasp of the subject in the picture. As if the viewer is witnessing a private moment between the girl and nature and her own thoughts. This makes the viewer feel privy to something special, something unseen by most, and thus imparting a sense of 'shared privacy' with the character. - Mark Schirmacher (Low Key Trampoline)

Music

"My heart isn't broken yet"

This song is very handmade, I’m playing instruments made of wood, steel, hide, and I’m keeping it simple. Less is more here, I wanna get the feeling across. If I put too much stuff in there the feeling is covered up. I have nothing to hide with this song - maybe i’m saying too much... - Mark Schirmacher (Low Key Trampoline)

"Shag Carpet Sidewalk"

"Shag Carpet Sidewalk” was left-for-dead a dozen times over, before I just gave up and let it be what it was meant to be: An homage to Steely Dan - the iconic 1970’s jazz-fusion band. They wrote dense, sophisticated musical pieces and paired them with worldly, cryptic lyrics, and proved that you can be committed and serious about your craft, while keeping a healthy dose of self-criticism carefully tucked in your jacket pocket.

Closing

All in all, Yellow String Memory is a cohesive, warm experience for the listener & viewer. Thank you for taking the time to read our first-ever art direction article, we hope it was insightful! We'll close with a statement from Mark:

Another way of looking at the songs on Yellow String Memory, is that they bear the imprint of my personality on them - they sound like me. Honestly, I wish I could write songs more within a genre - I deeply admire my songwriting partners I’ve collaborated with and other artists on the scene who have great successes within very specialized, niche, genre-based sounds - Lofi, Chill, Jazzhop - but I just can’t do it. When I try to “sound” like something I feel like I’m trying on clothes that are too big or too tight or the wrong color. So, when I let go of those goals and just hit record and play, this is what you get. "Yellow String Memory." Not quite acoustic, not quite electronic, not quite refined, not quite rough, a real mish-mash of styles. I guess i’m learning to be okay with it all... - Low Key Trampoline